"Branding is not a logo. Branding is not a color scheme. Branding is not a fad that will come and then go with the next design movement."
-Lana Antonova
Founder, Webvixxen Design
There is a misconception that exists about what branding actually is.
Branding is not a logo. Branding is not a color scheme. Branding is not a fad that will come and then go with the next design movement.
Branding is the emotional and psychological basis for a business. It is the way that people think about you before they even know what you do.
A branding engagement for Webvixxen Design is not just about creating visual graphics. When we work for a client, we are working on position, perception, psychology, and equity.
We are asked the questions that are often not asked.
Is this a brand that needs to be created from scratch, or is this a brand that just needs a little work?
What is the perception of the brand in the market?
What does the five-year vision for the brand look like?
Who are we talking to? What are we saying? Why should they care about what we have to say?
What are the places of trust, clarity, and authority that we need to work on?
From there, our marketing team starts the research phase. We analyze the landscape, the audience, the opportunities, etc. Once that’s done, our design team gets to work on bringing the strategy to life visually and verbally. Once a brand is developed, the work is not over. In fact, the rollout of the brand can take as much as six to twelve months as we work to carefully introduce the brand to the world through website design, content strategy, digital presence, etc.
Branding is not something you do and then move on from. Branding is something you continually build into.
We are not a template-driven studio at Webvixxen Design. We don’t outsource our creative direction to trends, and we don’t believe branding is a form of decoration. Our work is focused on building brands that are aligned, cohesive, and human.
There’s a sense of feeling that people get when they’re exposed to something that’s been thoughtfully crafted. Whether it’s a product, a space, or a brand, people can sense when something’s been built with intention. And people trust what they can feel. When you’re building something meaningful, your brand should reflect that sense of intention, that sense of value.
